Creative: A new creative community from across the businesses will bring together brand design, digital creative, PR campaign creative and content creation.Digital: A newly assembled team will combine the existing digital expertise of all three businesses."Strategy, Planning & Insights, which Fishburn describes as “the strategic planning heart of the business in a communications world increasingly driven by research, data and analytics.” A dedicated team will focus on data and research-led insight, strategic consultancy, analytics and evaluation.In November 2013 the Fishburn Hedges Group announced it was bringing together its PR agencies, Fishburn Hedges and Seventy Seven, and design business, Further, to form a single company, Fishburn. It has worked for some of the most controversial corporations, including Shell and British American Tobacco. It is owned by Abbott Mead Vickers BBDO, the UK's largest advertising agency, which is, in turn, ultimately owned by the global communications group Omnicom. Fishburn Hedges is a corporate communications company.
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